Unless you have been living under a rock for the past few months, you understand the effect that the Covid 19 pandemic has had on our normal way of life. State governments have shutdown sporting events, restaurants, bars, and non essential businesses to help stop the spread of the virus. Meanwhile, the federal government has been wide open searching for solutions to safely and effectively re-open the economy, while also trying to preserve people’s livelihood’s till we can re-open. What does all this mean for the sport of motocross?
In the short term, so far, there has been an uptick for motorcycle dealerships and aftermarket retailers, due to the large amount of people currently unemployed and people now having more time on their hands. Many have found solace in these trying times by riding and working on their dirt bikes. However as the situation progresses, it seems we are in a state of confusion as to how long this will last and when we can back to business as usual. In the moto industry, this is a question being asked mainly by track owners. Their business models rely on holding events, and with CDC guidelines placing restriction on social gatherings of over 10 people this becomes an issue. There seems to be inconsistency across the board varying from state to state. In Florida for instance, WWE wrestling is considered an essential service, where as in Michigan there are mass protests against the stringent rules set in place by the states governor.
So where does this leave the tracks that provide for us the most fundamental of services needed for the moto industry to thrive? I think it’s too early to find the answer to that question, but it is certainly one that needs to be focused on. Otherwise we may come out of this with less places to ride, similar to the closing of many tracks in the wake of the 2008 financial crisis. The news continues to tell us that we are in this together, but it seems as if some are forgotten about. The motocross community is one of pride and helpfulness and I hope that we can find ways to continue progressing the sport in light of the current madness. Fortunately for us here at Racer Identity, we remain operational and are here to serve the moto community in any way possible.